In 1995 Visa approached InfoNow to develop an ATM locator application to be used by their Call Center and member bank branches of their Visa/Plus system network. There request was to have a desktop application that could be distributed by a CD.

At the time, the Internet was still in its infancy in regards to doing conducting business.  Most companies were using the Internet just as another marketing vehicle, and very few companies were making money from the Internet.  However, one company, Federal Express, announced that they were making money off the Internet by allowing customers to track their own shipments and thereby reducing the size of their Call Center, and saving hundreds of thousands of dollars.  InfoNow applied this expense saving solution to Visa's situation and presented an Internet-based application that would take a user's address and find the three closest ATM machines, and show the locations on a map. 

• InfoNow developed and delivered to Visa the very first Internet proximity search mapping service. 
• As a result of this application, Visa saw a reduction in the number of calls to their Call Center thereby providing similar savings seen by Federal Express.  At the time, the projected ROI (Return on Investment) was less than one year.
• InfoNow leveraged the FindNow system developed for Visa for other customers (e.g. Bank of America, Compaq Computers, Western Union).
• As a database driven application, InfoNow was able to provide customers with additional search criteria, such as types of banking services for Bank of America and reseller business focus for Compaq Computers.
• In the past thirteen years the base system has been expanded to include countries outside the United States and turn-by-turn directions.

NAVIGIST|group's CEO/President, Craig Michaelis, was both the Project & Product Manager for this application.  His responsibilities included:

• Researching, analyzing, and selecting InfoNow's GIS provider/partner.
• Working with Visa to acquire and scrub ATM location data, and ensuring ATM locator web page properly matched Visa's web presence theme.
• Coordinating development efforts between InfoNow's in-house development team and ESRI's development team assigned to the project.
• Managing InfoNow's Network Operating Center (NOC), which hosted the ATM locator service.
• Contract negotiations with Oracle, who at the time required an Oracle client license for every user on the Internet that would use the FindNow service.  InfoNow, along with other ASPs using Oracle's RDBMS at the time, were successful in changing Oracle's licensing model when it came to Internet-based applications.
• Developing processes and procedures for updates to the Visa ATM location database, as well as to bring new customers on-line with the FindNow service.