> case studies > proximity
search mapping service
In 1995 Visa approached InfoNow to develop an ATM locator
application to be used by their Call Center and member bank branches
of their Visa/Plus system network. There request was to have a
desktop application that could be distributed by a CD.
At the time, the Internet was still in its infancy in
regards to doing conducting business. Most
companies were using the Internet just as another marketing
vehicle, and very few companies were making money from the
Internet. However, one company, Federal Express, announced that they were
making money off the Internet by allowing customers to track
their own shipments and thereby reducing the size
of their Call Center, and saving hundreds of thousands of
dollars. InfoNow applied this expense
saving solution to Visa's situation and presented an
Internet-based application that would take a user's address
and find the three closest ATM machines, and show the
locations on a map.
- InfoNow developed and delivered to Visa the very first Internet proximity search mapping
- As a result of this application, Visa saw a reduction in the
number of calls to their Call Center thereby providing similar
savings seen by Federal Express. At the time, the
projected ROI (Return on Investment) was less than one year.
- InfoNow leveraged the FindNow system developed for Visa for other customers
Bank of America, Compaq
- As a database driven application, InfoNow was able to
provide customers with additional search criteria, such as
types of banking services for Bank of America and reseller business
focus for Compaq Computers.
- In the past thirteen years the base system has been expanded
to include countries outside the United States and turn-by-turn
NAVIGIST|group's CEO/President, Craig Michaelis,
was both the
Project & Product Manager for this application. His
- Researching, analyzing, and selecting InfoNow's GIS
- Working with Visa to acquire and scrub ATM location data,
and ensuring ATM locator web page properly matched Visa's web presence
- Coordinating development efforts between InfoNow's in-house
development team and
development team assigned to the project.
- Managing InfoNow's Network Operating Center (NOC), which
hosted the ATM locator service.
- Contract negotiations with Oracle, who at the time required
an Oracle client license for every user on the Internet that
would use the FindNow service. InfoNow, along with other
ASPs using Oracle's RDBMS at the time, were successful in
changing Oracle's licensing model when it came to Internet-based
- Developing processes and procedures for updates to the Visa
ATM location database, as well as to bring new customers on-line
with the FindNow service.